June 2026 · 9 min read
Instagram DM Scripts for Business: 20 Templates That Actually Convert
The difference between a DM conversation that converts and one that goes cold is usually the quality of the first two messages. These 20 templates cover every common business DM scenario — from initial inquiry to closing — written to be adapted directly to your business type.
Key Takeaways
- Initial inquiry scripts should answer the most likely question and ask one qualifying question
- Pricing scripts work best when they lead with a specific starting price rather than asking for budget first
- Objection scripts should acknowledge the concern before addressing it — not argue against it
- Follow-up scripts need a specific hook to the previous conversation, not a generic check-in
- All scripts: short lines, natural language, one clear next step per message
Initial inquiry scripts
Script 1 — General service business
"Hey [Name]! Thanks for reaching out.
We offer [brief description of services]. Packages start at $[X].
Quick question — are you looking for [option A] or [option B]? That will help me point you to the right info."
Script 2 — Photographer / creative
"Hi! Thanks for your message — loved that you found us.
I specialise in [type of photography] and have dates available in [months].
Are you thinking [specific use case, e.g., wedding / brand shoot / family portraits]? Happy to send you a full pricing overview once I know what fits best."
Script 3 — Coach / consultant
"Hey! Thanks for reaching out.
I work with [ideal client type] to [specific outcome]. Engagements start at $[X].
To make sure I give you the most useful info — what is the main thing you are trying to solve right now?"
Script 4 — Online shop
"Hi! Thanks for your message.
We ship to [regions] and most orders arrive within [timeframe].
What were you looking at? Happy to help with sizing, availability, or anything else."
Pricing conversation scripts
Script 5 — Presenting pricing
"Happy to walk you through pricing.
[Package A] — $[X]: [what it includes, 1 line] [Package B] — $[X]: [what it includes, 1 line] [Package C] — $[X]: [what it includes, 1 line]
Most clients in your situation go with [Package B] because [reason]. Does any of these feel like a fit?"
Script 6 — When they ask for pricing first
"Our packages range from $[X] to $[X] depending on scope.
The most popular option for [their situation] is [Package] at $[X] — it includes [key elements].
Would that work for what you need, or are you working within a specific budget?"
Script 7 — After sending pricing, no response for 48 hours
"Hey — just wanted to check in on the pricing I sent over.
Any questions about what is included or whether [Package] would be a good fit for [their specific situation]?"
Objection handling scripts
Script 8 — "It is a bit expensive"
"I totally get that — it is a meaningful investment.
Most clients I work with found that [specific outcome the investment produces]. [Name of a past client] started in [their situation] and [specific result].
Is it the total that is a concern, or timing? Sometimes I can work out a payment option."
Script 9 — "I need to think about it"
"Of course — take the time you need.
Is there anything specific you are unsure about that I could help clarify? Often there is one question that makes the decision clearer."
Script 10 — "I found someone cheaper"
"That makes sense to compare.
The main difference you will find with us versus lower-priced options is [specific differentiator — not 'quality' or 'experience', something concrete].
If price is the deciding factor, I respect that. If the outcome matters more than the cost, I would be happy to walk through exactly what you get with us."
Script 11 — "I'm not ready yet"
"No problem at all — timing is important.
When do you think you'll be ready to move on this? Even a rough timeframe helps me hold a spot if that would be useful."
Follow-up scripts
Script 12 — First follow-up after no response
"Hey [Name] — just following up on our conversation from [day].
I shared [what you shared]. Still happy to answer any questions or hop on a quick call if that helps — [Calendly link]."
Script 13 — Second follow-up with value add
"Hey — following up one more time.
I thought this might be relevant to what you mentioned: [specific resource, result, or insight related to their stated problem].
If the timing is not right, no worries at all. Feel free to reach back out when it is."
Script 14 — Re-engagement after a long gap
"Hey [Name] — it has been a while since we talked.
You mentioned you were looking at [their stated need]. Have things progressed or changed since then?
Happy to reconnect if the timing is better now."
Closing scripts
Script 15 — Direct close for lower-ticket
"Based on everything you've shared, I think [product/service] would be a great fit.
Ready to get started? You can grab it here: [link]. Takes 2 minutes."
Script 16 — Close to discovery call
"Everything you've described is exactly what I help with.
The best next step is a 20-minute call to make sure we're a fit and walk through the specifics. Here's my booking link: [Calendly link] — takes 30 seconds to book."
Script 17 — Close with urgency
"Just a heads up — I only take [X] clients per month and I have [X] spots left for [timeframe].
If you want to move forward, here's the link to get started or book a call: [link]."
Automation scripts (for DM auto-replies)
Script 18 — Instant reply / first auto-response
"Thanks for your message! I'll get back to you within [timeframe].
For quick answers: reply PRICING for rates, BOOK to schedule, INFO for an overview."
Script 19 — Comment-to-DM delivery
"Here's the [thing you promised] 👉 [link]
Hope it's useful! If you have any questions or want to explore working together, just reply here."
Script 20 — Away message
"Currently offline — back at [time] on [day].
Your message is saved. In the meantime: [website] or [booking link] for immediate options."
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